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Winter Webinar Series: Helping farmers markets adapt to current consumer trends

  • Tuesday, November 10, 2020, 11:00 AM - Wednesday, February 10@ 11:00 AM
Nov 10, 2020
11am– 12:30pm
Marketing: Strategies for Outreach
Marketing your market is important to success, but often a misunderstood concept. Lindsay will help us to develop a marketing plan that will reach your target audience and grow your customer base. Participants will come away with a comprehensive marketing plan and marketing checklist to help them keep on track with their marketing efforts.
Lindsay Ott Wilcox, CenterMost Marketing https://attendee.gotowebinar.com/register/4181115476104376079
Dec 3, 2020
Noon – 1:30pm
Market Programs that Build Your Customer Base and Add Sales
Market programs can be effective ways to build a customer base. But they do create extra work. This session will help us to identify programs that will help build your market and enhance your market mission. We’ll learn how to plan and prepare for market programming, as well as evaluating its effectiveness.
Beth Irons, Oneida County Public Market https://attendee.gotowebinar.com/register/8298632590494205199
Dec 15, 2020
10am
Identifying and Reaching Unique Customers
Does your market appeal to unique customer bases? This session will look at programs that identify a specific target audience, how they pulled the program together and the impacts it has had on their market.
Jackie Farrell, Westside Farmers Market

Erwin Rakoczy

Cheryl Anthony

GrowNYC

https://attendee.gotowebinar.com/register/6175773604909942799
Jan 12, 2021
10am-11am
Marketing Integrity: Meeting Customer Expectations
Consumers support a farmers market because there is often an expectation that the product being displayed meets certain standards. During this session we’ll hear from two very different markets on how meet their customer’s expectations on product standards, product diversity and farm inspection.
TK Zellers, GrowNYC
Amy Willis, Broome County Regional Farmers Market
https://attendee.gotowebinar.com/register/4478760970321433871
January 26, 2021 Lessons From the Field
In this session we will hear perspectives from farmers and vendors across NYS who participate in markets who made changes to their market operations based on recommendations in the toolkit. Join us to hear the farmers perspective on the toolkit, as well as changes that farmers can consider to increase their sales in the 2021 market season.
Laura Biasillo https://attendee.gotowebinar.com/register/2601495498986953231
Feb. 10, 2021
10am-11am
Identifying and Overcoming Customer Obstacles
The toolkit identified obstacles to customers and proposed some potential solutions. This session will highlight both an urban and rural farmers market and initiatives that they implemented. We’ll learn how they designed programs and services to meet the needs of their customers to encourage continued shopping.
Josie Moroney, Cooperstown Farmers Market

Steve Riddler, Troy Farmers Market

https://attendee.gotowebinar.com/register/3374820509708815119

Last updated November 2, 2020