Nov 10, 2020 11am– 12:30pm |
Marketing: Strategies for Outreach Marketing your market is important to success, but often a misunderstood concept. Lindsay will help us to develop a marketing plan that will reach your target audience and grow your customer base. Participants will come away with a comprehensive marketing plan and marketing checklist to help them keep on track with their marketing efforts. |
Lindsay Ott Wilcox, CenterMost Marketing | https://attendee.gotowebinar.com/register/4181115476104376079 |
Dec 3, 2020 Noon – 1:30pm |
Market Programs that Build Your Customer Base and Add Sales Market programs can be effective ways to build a customer base. But they do create extra work. This session will help us to identify programs that will help build your market and enhance your market mission. We’ll learn how to plan and prepare for market programming, as well as evaluating its effectiveness. |
Beth Irons, Oneida County Public Market | https://attendee.gotowebinar.com/register/8298632590494205199 |
Dec 15, 2020 10am |
Identifying and Reaching Unique Customers Does your market appeal to unique customer bases? This session will look at programs that identify a specific target audience, how they pulled the program together and the impacts it has had on their market. |
Jackie Farrell, Westside Farmers Market
Erwin Rakoczy Cheryl Anthony GrowNYC |
https://attendee.gotowebinar.com/register/6175773604909942799 |
Jan 12, 2021 10am-11am |
Marketing Integrity: Meeting Customer Expectations Consumers support a farmers market because there is often an expectation that the product being displayed meets certain standards. During this session we’ll hear from two very different markets on how meet their customer’s expectations on product standards, product diversity and farm inspection. |
TK Zellers, GrowNYC Amy Willis, Broome County Regional Farmers Market |
https://attendee.gotowebinar.com/register/4478760970321433871 |
January 26, 2021 |
Lessons From the Field In this session we will hear perspectives from farmers and vendors across NYS who participate in markets who made changes to their market operations based on recommendations in the toolkit. Join us to hear the farmers perspective on the toolkit, as well as changes that farmers can consider to increase their sales in the 2021 market season. |
Laura Biasillo | https://attendee.gotowebinar.com/register/2601495498986953231 |
Feb. 10, 2021 10am-11am |
Identifying and Overcoming Customer Obstacles The toolkit identified obstacles to customers and proposed some potential solutions. This session will highlight both an urban and rural farmers market and initiatives that they implemented. We’ll learn how they designed programs and services to meet the needs of their customers to encourage continued shopping. |
Josie Moroney, Cooperstown Farmers Market
Steve Riddler, Troy Farmers Market |
https://attendee.gotowebinar.com/register/3374820509708815119 |
Last updated November 2, 2020